Wow! eBook
Content Everywhere: Strategy and Structure for Future-Ready Content
Author(s): Sara Wachter-Boettcher (Author), Eva Lotta Lamm (Illustrator)
- Publisher: Rosenfeld Media
- Publication Date: 12 Dec. 2012
- Edition: First Edition
- Language: English
- Print length: 240 pages
- ISBN-10: 193382087X
- ISBN-13: 9781933820873
Book Description
Editorial Reviews
Review
The book you’re holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that’s ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you’re looking for a lucid guide to the new challenges content publishers face, you won’t find a better one than this. –Erin Kissane, author, The Elements of Content Strategy, and editor, Contents
Website, app, social media–and more. Large screen, tablet, smartphone–and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She’ll help you write once, structuring your content to be successful wherever and however it appears. –Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works
The book you’re holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that’s ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you’re looking for a lucid guide to the new challenges content publishers face, you won’t find a better one than this. –Erin Kissane, author, The Elements of Content Strategy, and editor, Contents
Website, app, social media–and more. Large screen, tablet, smartphone–and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She’ll help you write once, structuring your content to be successful wherever and however it appears. –Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works
The book you’re holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh that’s ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If you’re looking for a lucid guide to the new challenges content publishers face, you won’t find a better one than this. –Erin Kissane, author, The Elements of Content Strategy, and editor, Contents
Website, app, social media–and more. Large screen, tablet, smartphone–and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. She’ll help you write once, structuring your content to be successful wherever and however it appears. –Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works
