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Competitive Dynamics in the Mobile Phone Industry 2013th Edition
Author(s): C. Giachetti (Author)
- Publisher: Palgrave Pivot
- Publication Date: 22 July 2013
- Edition: 2013th
- Language: English
- Print length: 157 pages
- ISBN-10: 1137373695
- ISBN-13: 9781137373694
Book Description
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
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About the Author
Dr Claudio Giachetti is Assistant Professor of Strategy at Ca’ Foscari University of Venice (Italy), Department of Management. His research interests include competitive dynamics, corporate strategy, competitive analysis and product innovation. Claudio’s research work has been published in various journals, including Strategic Management Journal, Strategic Organization, Journal of Operations Management, Technovation, and Business History, among others.
