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Commercial Floristry: Designs and Techniques
Author(s): Sandra Adcock (Author)
- Publisher: The Crowood Press Ltd
- Publication Date: 31 July 2012
- Language: English
- Print length: 192 pages
- ISBN-10: 1847973779
- ISBN-13: 9781847973771
Book Description
This lavish book covers the full range of commercial techniques for the florist. It introduces basic terms and equipment, advises on conditioning and care of fresh materials, and explains the elements and principles of design. Examining various celebrations and occasions, it demonstrates classic and contemporary designs with step-by-step instructions and over 600 full-colour photographs.
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About the Author
Sandra Adcock worked for many years in the creative indsutries, including running her own millinery company. However, she was drawn to floristry and embarked on a new and successful career. She is now an independent florist and lecturer, who teaches at a leading horticultural college. Sandra is a holder of the Society of Floristry’s National Diploma in floristry and a fellow of the British Florist Association.
