Wow! eBook
Cim Coursebook 03/04 Marketing Fundamentals Revised edition
Author(s): Frank Withey (Author), Geoff Lancaster (Author)
- Publisher: Butterworth-Heinemann
- Publication Date: August 13, 2003
- Edition: Revised edition
- Language: English
- Print length: 384 pages
- ISBN-10: 0750659572
- ISBN-13: 9780750659574
Book Description
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to definitions and key concepts
* Written by experts in the field to guide you through the 2003-2004 syllabus.
* Free online revision and course support from www.marketingonline.co.uk.
* Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Editorial Reviews
Review
“The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme.We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels.”
Alun Epps, CIM Centre Co-ordinator, Dubai University College — Review
Alun Epps, CIM Centre Co-ordinator, Dubai University College — Review
