Chinese Multinationals

Chinese Multinationals Illustrated Edition book cover

Chinese Multinationals Illustrated Edition

Author(s): Jean-Paul Larçon (Author)

  • Publisher: World Scientific Publishing
  • Publication Date: 3 Dec. 2008
  • Edition: Illustrated
  • Language: English
  • Print length: 300 pages
  • ISBN-10: 9789812835000
  • ISBN-13: 9812835008

Book Description

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Editorial Reviews

Review

Thanks to China’s access to the World Trade Organization (WTO) in 2001, the internationalization process of Chinese enterprises though still in its initial stage, has developed with great dynamism and diversity. This is yet another ‘long march’ for the growth of Chinese entrepreneurs and China’s economic development. There are both successful experiences as well as bitter lessons. Chinese Multinationals, a book jointly written by professors of HEC Paris, professors of the Tsinghua SEM, and other Chinese scholars, offers a snapshot of this process. –Liu Chuanzhi, President and CEO,Legend Holdings Ltd, Beijing, China

At a time where globalization is both a great opportunity and a challenge to many societies, companies and individuals, this book is a very useful contribution. It helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or new technologies. –Henri de Castries,Chairman and CEO,Management Board AXA, Paris, France

Strategy and international business professors have long analysed multinational corporations based in developed economies. But in the past decade, we have seen the emergence of business giants from emerging markets, notably China. Jean-Paul Larçon from HEC Paris, in collaboration with colleagues from the Tsinghua School of Management, has now edited a book of cases that provide a rich insight into the problems as well as the successes of internationalisation by chinese multinationals. This book will be an invaluable source for academics and practitioners trying to understand the emergence of these new global players. –Saul Estrin, Professor of Economics, London School of Economics, UK

Review

At a time where globalization is both a great opportunity and a challenge to many societies, companies and individuals, this book is a very useful contribution. It helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or new technologies.

This book will be of great interest and value to managers as well as researchers interested in understanding the evolution of Chinese multinationals. It offers an insight into the present wave of Chinese globalization. It combines a strategic and managerial approach to global issues affecting Chinese multinationals.
The book provides a comprehensive overview of the international strategies of leading Chinese corporations over a ten-year period (1986-2006). It stands out as an excellent offering; the content is very informative and written in a concise manner. It is an exciting book covering different facets of the internationalization process of emerging multinationals from China.

Review

The emergence and impact of Chinese multinational enterprises will mirror the rise of China — these firms will have important impact on international business and trade, will pose complex challenges for partners and managers, and will present many puzzles and opportunities for practitioners and academics. Larçon’s book provides excellent insights that will help managers and researchers understand the emergence, operations and strategies of Chinese multinationals. Highly recommended.

Review

Strategy and international business professors have long analysed multinational corporations based in developed economies. But in the past decade, we have seen the emergence of business giants from emerging markets, notably China. Jean-Paul Larçon from HEC Paris, in collaboration with colleagues from the Tsinghua School of Management, has now edited a book of cases that provide a rich insight into the problems as well as the successes of internationalisation by chinese multinationals. This book will be an invaluable source for academics and practitioners trying to understand the emergence of these new global players.

Book Description

The miraculous emergence of the Chinese economy for the past three decades has reshaped the landscape of the world economy, just like those of the emergence of the US, German, and Japanese economies in history. With extraordinarily high national savings rate, China very likely will be the home of many of tomorrow’s largest multinationals.
A team of researchers from HEC Paris and Tsinghua School of Economics and Management, leading business schools in Europe and China, have joined forces in a project attempting to understand the emerging Chinese multinationals from Chinese and international perspectives. The outcome is this insightful and fascinating book. It surely will be on the top of any reading list of the Chinese economy and Chinese multinationals.

View on Amazon

电子书代发PDF格式价格30我要求助
未经允许不得转载:Wow! eBook » Chinese Multinationals