China CEO: Voices of Experience from 20 International Business Leaders
Author(s): Juan Antonio Fernandez (Author), Laurie Underwood (Author)
Publisher: John Wiley & Sons
Publication Date: 12 May 2006
Language: English
Print length: 324 pages
ISBN-10: 9780470821923
ISBN-13: 9780470821923
Book Description
CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can’t – first-hand reflections based on over 100 years’ collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.
Editorial Reviews
Review
“a worthwhile and enjoyable read.” (Supply Management, September 2006) “…a good mixture of theory, models, tools and case studies…useful for people … delivering improvements in their global sourcing approach.” (Global Sourcing, September 2006)
From the Inside Flap
Heading to China? China is a ‘must win’ market for nearly any business with international ambitions today. But executives taking up management positions in China often find themselves in a profoundly confusing and chaotic business environment marked by fast change, contradictions, and extreme competition.
Who best to advise on cracking the world’s fastest-growing and highest-potential market than those already succeeding there? This was the philosophy behind the book CHINA CEO: Voices of Experience From 20 International Business Leaders. Based on interviews with 20 top executives and eight experienced consultants based in China, the book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of: Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at The Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more.
Each chapter provides practical tips and easy to grasp models that will help new managers in china to be effective. In china CEO, we deliver what other Western authors can’t – first-hand reflections based on over 100 years’ collective experience in China. The book presents this rich knowledge in a readable, conversation style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in china.
From the Back Cover
Heading to China? China is a ‘must win’ market for nearly any business with international ambitions today. But executives taking up management positions in China often find themselves in a profoundly confusing and chaotic business environment marked by fast change, contradictions, and extreme competition.
Who best to advise on cracking the world’s fastest-growing and highest-potential market than those already succeeding there? This was the philosophy behind the book CHINA CEO: Voices of Experience From 20 International Business Leaders. Based on interviews with 20 top executives and eight experienced consultants based in China, the book is packed with first-hand, front-line advice from veterans of the China market:
China-based top executives:
Dr. Ernst Behrens, president & CEO, Siemens China
Dominique de Boisseson, chairman & CEO, Alcatel China Investment
Alan Brown, chairman, Unilever China
Charles G. Browne, president, Du Pont China Holding Co.
David Chang, CEO, Philips China Investment Co.
Jean-Luc Chereau, president, Carrefour China
Dr. Gary Dirks, group vice president, president, & chief executive, British Petroleum China
Paul Etchells, president, Coca-Cola China Beverages
Paolo Gasparrini, president & managing director, L&;Oréal China
Seiichi Kawasaki, director & president, Sony China
Guy McLeod, president, Airbus China
Philip Murtaugh, chairman & CEO, General Motors China Group
Ekkehard Rathgeber, president, Bertelsmann Direct Group Asia
Volkmar Ruebel, general manager, Hilton Shanghai
Steve Schneider, chairman & CEO, General Electric China
Christopher Shaw, president, Eli Lilly China
Dr. Elmar Stachels, CEO, Bayer Greater China
Jun Tang, president, Microsoft China Co.
Stanley Y. F. Wong, chief executive, China, Standard Chartered Bank
Kenneth C. H. Yu, managing director, 3M China
China-based consultants:
Jack Chang, chairman, Quality Brand Protection Committee (QBPC) of the China Association of Enterprises with Foreign Investment
Norman Givant, Shanghai office managing partner, China Practice Group, Freshfields Bruckhaus Deringer law offices
Victoria Hine, founding director, LifeLine Shanghai
Dr. Bryan Huang, senior vice president & president Greater China, BearingPoint
Simon Keeley, Head of the Hewitt Asia Leadership Center (HALC), Hewitt Associates China
Gordon Orr, director, Shanghai offices, McKinsey & Company
Helen Tantau, senior client partner, Korn/Ferry International China
John Wong, senior vice president and managing director Greater China, The Boston Consulting Group
Each chapter provides practical tips and easy to grasp models that will help new managers in China be more effective. In CHINA CEO, we deliver what other Western authors can’t — first hand reflections based on over 100 years’ collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Chapters give specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with
About the Author
Juan Antonio Fernandez is a professor of management at China Europe International Business School, which ranks 22nd worldwide among MBA programs on the Financial Times index. Laurie Underwood, a 14-year journalist in greater China, is director of communications and publications for the American Chamber of Commerce in Shanghai. AmCham Shanghai ranks among the two largest American chambers in Asia.
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