Wow! eBook
China Catalyst: Powering Global Growth by Reaching the Fastest Growing Consumer Market in the World
Author(s): David M. Holloman (Author)
- Publisher: John Wiley & Sons
- Publication Date: 13 Aug. 2013
- Language: English
- Print length: 192 pages
- ISBN-10: 1118411293
- ISBN-13: 9781118411292
Book Description
Maximize your presence in the China market
To drive the next round of global growth, companies will need to transition their operations and focus to one that serves the Chinese consumer. China Catalyst examines in–depth the transition currently underway in China from an export–led economic machine to a consumer–driven market. It outlines the economic imperative proving that greater consumer reach in China is a requirement in today′s globally competitive market. China Catalyst also provides analysis that segments the market, helping you understand the hotbeds of emerging consumer demand helping prioritize your company′s growth expansion in the market.
- Provides a current view of the growth and channels of modern retail now growing across the entire market
- Considers the importance of understanding China′s ′Digital World,′ the unique online universe that is critical to reaching new consumers
- Explores the current distribution as well as the supply chain trends and challenges that will help form the basis of a distribution strategy fundamental to market expansion
Leaders of Fortune 500 companies are beginning to realize that tapping the full growth opportunity in the China market is a requirement. Those companies that successfully make this transition will be among the winners in the next era of global competition. China Catalyst will enable you to be at the forefront in understanding this transition and capitalize on this historic shift.
Editorial Reviews
From the Back Cover
Praise for China Catalyst
“Breaking through the clutter with a fact-based and analytical approach, China Catalyst identifies new sources of consumer growth, strategies companies are using to reach new consumers, and how your company can participate.”
Shaun Rein, founder of China Market Research Group and author of The End of Cheap China
“Comprehensive, current, and concise, China Catalyst provides a rich understanding of China’s evolving consumer market. It separates reality from perception with unique foresight that will help you build a future-focused China strategy.”
Bill Eichhorn, Current Executive Vice President and Former International President, Textura Corporation
“From identifying today’s consumer demand hot spots to outlining the future state of retail in China, China Catalyst provides important insights for any company looking to expand into China’s growing consumer economy.”
ED Rennemann, Chief Transformation Officer, Crate & Barrel
Maximize your presence in the Chinese market
One billion consumers are awaiting your business in China. Most of these consumers reside in cities that are not yet the household names of Beijing and Shanghai. The top ten fastest growing cities in the world are all in China. They lie inland, away from cities like Beijing, Shanghai, and others that have been the focus of the last generation. Despite this significant opportunity, many companies are not yet fully equipped to reach them. The emergence of China’s consumer economy in these new, emerging areas are happening at a faster pace than most realizeit’s time to prepare. China Catalyst provides you with a comprehensive overview of China’s economic transition to help you chart a road map to gain a competitive edge in the marketplace.
About the Author
DAVE M. HOLLOMAN is currently an Associate Partner with IBM′s Global Business Services organization. He has more than twenty years of global experience in applying technology and leading practices to help companies develop new sources of competitive advantage. Dave has received certification in production and inventory management from the American Production and Inventory Control Society (APICS). He also received a BS in industrial engineering from the University of Cincinnati and an MBA from the Kellogg School of Management at Northwestern University in Chicago.
