Wow! eBook
CB2 (with Review Cards and CB4ME.COM Printed Access Card) 2nd Edition
Author(s): Barry J. Babin (Author), Eric Harris (Author)
- Publisher: South-Western Pub
- Publication Date: January 1, 2010
- Edition: 2nd
- Language: English
- Print length: 352 pages
- ISBN-10: 032482999X
- ISBN-13: 9780324829990
Book Description
CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This concise, engaging, and accessible solution accommodates the diverse lifestyles of today’s learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price.
