"But I've Never Done It Before" - Business: What to expect in the first 90 days of business — and how to get your mindset right.

Having worked with some of the most competent people from all walks of life, I often hear the same sentence repeated: “But I’ve never done it before.”It’s the gap between where you are and where you want to be. It’s a phrase born from fear that too often stops people from building the business of their dreams.

This book was created to bridge that gap. Drawing on the top 12 questions I’ve been asked most, “But I’ve Never Done It Before” is a straight-talking guide to your first 90 days in business. No jargon. No fluff. Just the practical steps, lessons, and confidence you need to get started and keep going.

Whether you’re launching a side hustle or your dream company, this down-to-earth guide shows you that success doesn’t come from experience alone — it comes from clarity, action, and the courage to begin.