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Business, Society and Politics: Multinationals in Emerging Markets: 28
Author(s): Amjad Hadjikhani (Editor), Ulf Elg (Editor), Pervez N. Ghauri (Editor, Series Editor)
- Publisher: Emerald Group Publishing Limited
- Publication Date: 11 Dec. 2012
- Edition: Illustrated
- Language: English
- Print length: 450 pages
- ISBN-10: 1780529902
- ISBN-13: 9781780529905
Book Description
This volume looks at interaction between business firms and socio-political actors in emerging markets – and how this relationship can be managed – and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms’ strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms’ competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
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