Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure

Building infrastructure that supports your organization′s value propositions takes skills. Business Intelligence Applied is about creating those skills, such as aligning information and communication technology (ICT) with corporate strategy and viewing your company as interconnected processes that create value for its customers so your organization can maximize the use of its resources. Timely and straightforward, this book sets out to build those skills.

Created to draw together current knowledge about using ICT to create competitive advantage, Business Intelligence Applied features a set of tools based on sound business theories that will equip you in finding the elusive business value of ICT.

Author and business intelligence leader Michael Gendron expertly presents business theories and their application, with a look at:

• The importance of technology infrastructure to every enterprise
• How ICT infrastructure can support your business strategy
• Achieving maximum value from your ICT investments
• The organizational tools you can use to document process change and ICT infrastructure
• Understanding the business imperatives for building ICT infrastructure

Business intelligence is not simply reporting on past events and reacting to change; it must anticipate change and perhaps even cause it to deal with future situations. A must–read for business intelligence staff, CIOs, CTOs, and technology managers, Business Intelligence Applied shows you how to be a game–changer, providing the tools you need to productively enhance the value of the precious business intelligence your business produces.

Praise for Business Intelligence Applied

“Michael Gendron stresses the importance of managers developing a good understanding of the organization′s ICT value proposition as well as the tools to create it. . . .This approach to Business Intelligence value, mediated by ICT infrastructure, is a solid contribution to the management literature that will be of interest to information systems professionals on both the management and technology sides and to general managers as well.”
William K. Holstein, Professor of Strategy and IT, Lorange Institute of Business, Zurich

Build an optimal information communication and technology infrastructure

We can now envision the day when BI systems will not only pull meaningful interrelationships out of data but also improve decision making with insights that lead to improved business processes.

Revealing essential information for building an optimal and effective information and communication technology (ICT) infrastructure, Business Intelligence Applied covers:

• Making sense of the flood of incoming data your business faces from social networks, Tweets, and e–mail
• Why you need to build ICT infrastructure to support your business processes
• How ICT produces value
• Understanding your organization and its competitive environment
• Measuring the business value of ICT
• Best practices for documenting process change
• Best practices for documenting technology recommendations

Read Business Intelligence Applied and unleash its power within your organization.