
Business Planning for Turbulent Times: New Methods for Applying Scenarios
Author(s): Rafael Ramírez (Editor), John W. Selsky (Editor), Kees van der Heijden (Editor)
- Publisher: Earthscan Publications Ltd.
- Publication Date: August 1, 2008
- Language: English
- Print length: 316 pages
- ISBN-10: 1844075672
- ISBN-13: 9781844075676
Book Description
This book is for business and organizational leaders who feel the ever increasing turbulence of the environment and are interested in thinking through how to deal with related complexity and uncertainty. The authors explain in clear language how future orientation, and specifically modern scenario techniques, help to address increasing risk and lead to more confident and robust decisions. They draw on examples from a wide variety of settings and circumstances including the large corporations, inter-governmental organizations like the World Bank, small firms, municipalities and other communities.
Readers will be inspired to try out scenario approaches themselves to address the turbulence that affects them and others with whom they work, live and do business. A key feature of the book is the exchange of insights across the academic-practitioner divide. What has previously remained jargon only accessible to the highest level of corporate and government futures planners here becomes comprehensible to a wider business and practitioner community.
Editorial Reviews
About the Author
John W. Selsky is Division Director and Associate Professor of Management, College of Business, University of South Florida, Lakeland.
Kees van der Heijden is Associate Fellow of Templeton College, University of Oxford, Professor Emeritus at Strathclyde Business School and was previously Head of Scenario Planning, Shell International.
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