The Business of Design: Balancing Creativity and Profitability 2nd Edition

“”A decade ago, The Business of Design proved to be a revelation for most and something of a sensation for folks in-the-know in our craft. Cut to today, with its landscape of lightning-quick changes, this comprehensive work has become an essential for anyone endeavoring to build their practice. With its masterful arguement for a solid foundation, effective marketing and PR, and savvy project management and product development, The Business of Design should reside right next to you at all times. Either that, or you may not have one…a business, that is!”
– Cindy Allen, editor in chief, Interior Design ,

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“”When this pioneering book was first published in 2011, with a foreword by Arthur Gensler. whom we recently lost. it was heartily welcomed in these pages. Here it is again, brought abreast of changing times and with a new foreword by Holly Hunt. who…considers Granet’s revision ‘the graduate school edition,’ focusing on ‘the rapid acceleration of technology and attendant trends reshaping the worlds of design and business.'”
– Interior Design,

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“”The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing.”
– Dexigner,

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“”The Business of Designbridges the gap between a creative design business and the business systems necessary to manage and grow a profitable enterprise. Marked by a pleasing blend of creative and business sensibilities, this volume is a valuable introduction and go-to guide for those studying or entering the design industry.
– Choice,

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Keith Granet, a leading expert on the business of design, is the founder of Granet and Associates, a management consulting and licensing agency; Studio Designer, a digital platform for the interior design industry; and the Leaders of Design Council, an organization of design professionals focused on community and mentorship. Granet lives with his husband and their two sons in Los Angeles.