Wow! eBook
The Business Communication Casebook: A Notre Dame Collection
Author(s): James S. O'Rourke (Author)
- Publisher: South-Western Pub
- Publication Date: January 1, 2001
- Edition: 1st
- Language: English
- Print length: 302 pages
- ISBN-10: 0324147953
- ISBN-13: 9780324147957
Book Description
Case studies provide a wonderful resource for helping develop the analytic, organizational, critical thinking, and communication skills of today’s readers. James O’Rourke’s The Business Communication Casebook: A Notre Dame Collection makes it easy for instructors to incorporate case coverage into their business communication courses. This casebook highlights (36) well-known companies, such as Denny’s Restaurants, Firestone Tires, Bruegger’s Bagels, and Texaco Inc. A series of discussion questions and applications follows each case. In addition, James O’Rourke provides supplementary resources for a majority of the cases. This inexpensive casebook can be used in conjunction with any Business Communication theme or issue.
Editorial Reviews
About the Author
Professor James S. O’Rourke teaches at the University of Notre Dame, where he is Director of the Eugene D. Fanning Center for Business Communication. He is also co-author of Business Communication, by O’Hair/O’Rourke/O’Hair. In addition to establishing an international reputation in business and corporate communication, Professor James O’Rourke was named one of the outstanding faculty at Notre Dame’s graduate school of business by Business Week magazine. Professor O’Rourke is a 1968 graduate of Notre Dame and also holds advanced degrees from Temple University, the University of New Mexico, and a doctorate in Communications from the S.I. Newhouse School of Syracuse University. He has held faculty appointments in such schools as the United States Air Force Academy, the Defense Information School, the United States Air War College, and the Communications Institute of Ireland. In addition, Professor O’Rourke was a Gannett Foundation Teaching Fellow at Indiana University, and a graduate student in the Humanities at Cambridge University in England.
