Business for Beginners: From Research and Business Plans to Money, Marketing and the Law

Business for Beginners: From Research and Business Plans to Money, Marketing and the Law book cover

Business for Beginners: From Research and Business Plans to Money, Marketing and the Law

Author(s): Francis McGuckin (Author)

  • Publisher: Sourcebooks
  • Publication Date: March 1, 2005
  • Language: English
  • Print length: 336 pages
  • ISBN-10: 1402203926
  • ISBN-13: 9781402203923

Book Description

Most small business guides claim to be for entrepreneurs, but either talk over their heads or treat them like they have no business savvy. The solution? Business for Beginners.

Written by an entrepreneur, it targets the 13 big questions (and all the other questions that come with) that entrepreneurs need to consider to build a successful business, with the answers that will set them on the right track.

Frances McGuckin and SmallBizPro are dedicated to reaching the small business owner, speaking constantly across North America and working closely with the small business associations that entrepreneurs turn to for help.

This book contains clear advice along with case studies, examples, checklists and “success strategies.” The essential advice includes:

  • Knowing where to start
  • Understanding legal and tax requirements
  • Understanding financial statements
  • Organizing accounting and paperwork
  • Developing a winning business plan
  • Building entrepreneurial skills
  • Marketing on a budget

Editorial Reviews

From Booklist

Although McGuckin’s book has been around in a number of previous editions, it still holds much truth and good words for the aspiring business owner. It is the ultimate of primers, starting with a good self-assessment–do you have the skills for success?–and concluding with real-life tales of seven entrepreneurs. Along the way, wielding clear, no-jargon prose and a great sense of reader toleration, she captures the salient points through packaging. Take a quiz about financial acumen. Pay attention to “alerts” to avoid potential problems later on–e.g., thank your employees. Act on quick tips, like the definition of SWOT to start up your marketing plan. The bottom line? Answers to her 13 chapter–heading questions and information-filled sidebars will more than suffice as an introduction to owning your own. Includes small-business telephone and Internet directory. Barbara Jacobs
Copyright © American Library Association. All rights reserved

About the Author

Frances McGuckin is an award-winning, best-selling author, business management consultant, small business expert, professional speaker and columnist. She travels across North America delivering passionate, powerful, information-packed and motivational messages to small business owners. Business for Beginners has sold over 125,000 copies in its three editions. Her home-based businesses, SmallBizPro.com Services and Eastleigh Publications, are in their 20th year. She has been actively teaching entrepreneurship for 18 years, teaching the first accredited Equine Entrepreneurship course at Kwantlen University College in Langley, British Columbia. For more information, visit her Web site at www.smallbizpro.com.

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