Wow! eBook
Building Design Strategy: Using Design to Achieve Key Business Objectives
Author(s): Thomas Lockwood (Author), Thomas Walton (Author)
- Publisher: Allworth Press
- Publication Date: 11 Nov. 2008
- Language: English
- Print length: 272 pages
- ISBN-10: 1581156537
- ISBN-13: 9781581156539
Book Description
How can design be used to solve business problems? That’s the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
Editorial Reviews
About the Author
Thomas Lockwood is president of Design Management Institute, and an international authority on brand design and management.
