Building Brand Authenticity
Building Brand Authenticity
Subtitle: 7 Habits of Iconic Brands
by: Beverland, Michael
Paperback: 234 pages
Publisher: Palgrave Macmillan( October 22, 2009 )
ISBN-10: 0230580319
Building Brand Authenticity
Building Brand Authenticity
Subtitle: 7 Habits of Iconic Brands
by: Beverland, Michael
Paperback: 234 pages
Publisher: Palgrave Macmillan( October 22, 2009 )
ISBN-10: 0230580319
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