Building a Culture to Win: Expanding the Frontier of Human Achievement

Building a Culture to Win: Expanding the Frontier of Human Achievement book cover

Building a Culture to Win: Expanding the Frontier of Human Achievement

Author(s): Rob ''Ice'' Ffield (Author)

  • Publisher: Inspire on Purpose Publishing
  • Publication Date: September 28, 2014
  • Language: English
  • Print length: 224 pages
  • ISBN-10: 0982562241
  • ISBN-13: 9780982562246

Book Description

Ready for your team to take a “CATSHOT Approach” and propel them and your culture to the next level?

Building A Culture to Win inspires teams to top performance, while drawing on proven lessons from some of the U.S. Navy’s most elite teams and training programs, the Blue Angels and TOPGUN, as well as referencing other elite teams across different disciplines and how they use similar methodologies to win. Explore the three elements of The Performance Triad™ and learn how to harness and maximize on the combination of these elements to build winning cultures of innovation, success and sustainability.

You’ll ride along on thrilling edge-of-your seat experiences as you learn lessons and key elements from the world’s elite teams use in building organizational cultures that win, and win routinely!

This book is a portal to gain the behind-the-scenes insights only a few have had, to actually sense for yourself what it’s like to be part of a world-class organizations such as Apple, Starbucks, and more.

Editorial Reviews

About the Author

Rob ”Ice” Ffield’s passion for innovation and the pursuit of perfection led to his unprecedented string of naval career milestones which included two tours as an air-combat instructor at the Navy’s prestigious Navy Fighter Weapons School, TOPGUN; selection to lead the Navy Flight Demonstrations Squadron, the Blue Angels; and combat tours while in command of a strike fighter squadron and carrier air wing.

Following his passion to focus on creating cultures of excellence, Rob left the Navy and founded the CATSHOT Group, named for the Navy’s catapult shot that launches aircraft from aircraft carriers.

CATSHOT Group consults with multi-billion-dollar organizations in the energy, aerospace and defense industries. They are currently expanding into other fields where performance matters.

Rob is married to his lovely wife, Mona, who is a U.S. Air Force officer and jet pilot. His three daughters are successfully pursuing their own careers in art, international relations and medicine.

Building a Culture to Win is the first in the CATSHOT extreme-performance book series.

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