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Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe
Author(s): Nadia Kaneva
- Publisher: Routledge
- Publication Date: 7 Oct. 2011
- Edition: 1st
- Language: English
- Print length: 266 pages
- ISBN-10: 0415882753
- ISBN-13: 9780415882750
Book Description
Nation branding–a set of ideas rooted in Western marketing–gained popularity in the post-communist world by promising a quick fix for the identity malaise of “transitional” societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Editorial Reviews
Review
“[T]his book offers a sound platform for reconsidering the ‘natural’ evolution of nation-branding and serves as an important and necessary critical addition to post-communist studies literature.” –Media, Culture & Society
About the Author
Nadia Kaneva is Assistant Professor in the Department of Media, Film, and Journalism Studies at the University of Denver.
