Branding and Sustainable Competitive Advantage: Building Virtual Presence

Avinash Kapoor received the PhD in Management and MBA from the R.A. Podar College at University of Rajasthan, Jaipur, India and the MA and BSc from University of Rajasthan. He has been recipient of National Scholarship Award. He has more than fifteen years of industry, teaching, training and research and consultancy experience to his credit. He was former Dean in JIMS, Jaipur and is currently Faculty of Marketing and Chair Person PGPIM, at MDI, Gurgaon, India. He is author of textbook on “Marketing Research” and his forthcoming textbook is on “Marketing Management” published by Cengage publishing (formerly Thompson publishing group). He has several research papers, articles published and presented in reputed refereed international journals and research conferences.

Chinmaya Kulshrestha received the PhD in Management and MBA from the R.A. Podar College at University of Rajasthan, Jaipur, India and the BA from University of Rajasthan. She has been recipient of National Scholarship award. She has more than ten years of teaching, training and research and consultancy experience to her credit. She was former Dean BBA, Bradford University; IILM Jaipur and Programme Head MBA, BBA at JIMS, Jaipur. She is currently Faculty of Marketing at MDI, Gurgaon, India. She is author of textbook on “Marketing Research” and her forthcoming textbook is on “Management” published by Cengage publishing (formerly Thompson publishing group). She has several research papers, articles published and presented in reputed refereed international journals and research conferences.