Branded: The Buying and Selling of Teenagers

Branded: The Buying and Selling of Teenagers book cover

Branded: The Buying and Selling of Teenagers

Author(s): Alissa Quart (Author)

  • Publisher: Perseus Books Group
  • Publication Date: 1 Dec. 2002
  • Language: English
  • Print length: 256 pages
  • ISBN-10: 0738206644
  • ISBN-13: 9780738206646

Book Description

An expose of the dark side of marketing to teenagers looks at the underhanded advertising initiatives targeting teens, the reduction of teens to their lowest common denominator, and the consequences of such tactics.

Editorial Reviews

About the Author

Alissa Quart is a graduate of Brown University and the Columbia School of Journalism. She has written features for publications ranging from the New York Times and Lingua Franca to Elle, The Nation, and Salon. She lives in New York City.

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