From the Inside Flap
Jeff Brady uses his background as a major-market TV news anchor to give the rest of us trade secrets for powerful storytelling and messaging. If you want to know how to craft a message that has the real potential to go viral, you need ‘Brand Echonomics’! Vince Poscente, “New York Times” Bestselling Author and Olympian ‘Brand Echonomics’ is a must-read for those who want to understand how a compelling story is crucial for brand-building in a chaotic media landscape. Mark Allen, Producer/Director/Writer, Slingstone Films Inc. ‘Brand Echonomics’ should be required reading for marketers, entrepreneurs, or others wanting to amplify a modern brand. Regardless of the technology or the device, nothing resonates today without a Brand Echo, and Brady provides the secret formula! Jason Bishop, Director, Bishop International; Entrepreneur “If you want your message heard above the din of other messages, then this book is your best resource. Stories are data delivered in prose and ‘Brand Echonomics’ delivers the goods. Charles Humphreyson, Vistage Chair, Executive Coach and Venture Capitalist
From the Back Cover
“Jeff Brady uses his background as a major-market TV news anchor to give the rest of us trade secrets for powerful storytelling and messaging. If you want to know how to craft a message that has the real potential to go viral, you need ‘Brand Echonomics’!” —Vince Poscente, “New York Times” Bestselling Author and Olympian “’Brand Echonomics’ is a must-read for those who want to understand how a compelling story is crucial for brand-building in a chaotic media landscape.” —Mark Allen, Producer/Director/Writer, Slingstone Films Inc.“’Brand Echonomics’ should be required reading for marketers, entrepreneurs, or others wanting to amplify a modern brand. Regardless of the technology or the device, nothing resonates today without a Brand Echo, and Brady provides the secret formula!” —Jason Bishop, Director, Bishop International; Entrepreneur “If you want your message heard above the din of other messages, then this book is your best resource. Stories are data delivered in prose and ‘Brand Echonomics’ delivers the goods.” —Charles Humphreyson, Vistage Chair, Executive Coach and Venture Capitalist
About the Author
Jeff Brady is an award-winning journalist, news anchor, talk show host and entrepreneur. He is the CEO of Brady Media Group, a Dallas-based Brand Strategy, PR and Content Marketing firm. He also hosts The Texas Daily, a one-hour TV news and talk show in the nation’s 5th-largest media market. He spent almost twenty years in TV newsrooms across the southwestern U.S. For nearly a decade, Jeff anchored the news at WFAA-TV in Dallas-Ft Worth. Prior to Dallas, Jeff served as the primary male anchor at KSAT-TV in San Antonio. Earlier, he worked for TV newsrooms in Louisiana and in Arizona. Before his civilian life, Jeff served as an officer in the U.S. Marine Corps during the Persian Gulf War, stationed in Saudi Arabia for Operations Desert Shield and Desert Storm. He now lives in Dallas with his wife Wesley and their three children.
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