Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models

Brand New: Solving the Innovation Paradox — How Great Brands Invent and Launch New Products, Services, and Business Models

by: Maddock, G. Michael; Uriarte, Luisa C.; Brown, Paul B.

Publisher: Wiley(2011/3/23)

Edition: 1

Language: English

ISBN-13: 9780470643594

e-ISBN-13: 9781118095942