Greening Citizenship: Sustainable Development, the State and Ideology 2012th Edition

Greening Citizenship: Sustainable Development, the State and Ideology 2012th Edition book cover

Greening Citizenship: Sustainable Development, the State and Ideology 2012th Edition

Author(s): A. Scerri (Author)

  • Publisher: Palgrave Macmillan
  • Publication Date: 21 Aug. 2012
  • Edition: 2012th
  • Language: English
  • Print length: 254 pages
  • ISBN-10: 9781137010308
  • ISBN-13: 9781137010308

Book Description

The greening of citizenship, the state and ideology has created both opportunities and bottlenecks for progressive political movements. Scerri argues that these are pursuing justice by making holistic demands for: fair distribution and status recognition, adequate representation and effective participation.

Editorial Reviews

Review

“For scholars and students of environmental political theory and citizenship studies, Greening Citizenship

offers a productive and insightful approach to understanding contemporary transformations of citizenship and makes a significant contribution to an increasingly diverse field of study.” – Environmental Values

“In a review of dominant political and social theory since T.H. Marshall, Scerri takes inventory of culture, politics, and institutions in Western democracies, in order to conceptualise better a fuller, more productive, and democratic politics of sustainability… The book offers a fresh path through the sea of contemporary critical political and social theory that leads to a better understanding of reasons and means to be constructive as well as critical, hopeful as well as cognisant of multiple and continuing crises.” – Environmental Politics

“Not only does Scerri offer a provocative reformulation of what sustainable citizenship might look like, he also provides an exceptionally thorough account of how Western conceptions of citizenship have evolved and what this evolution has meant for our relationship to the natural world.” – New Political Science

About the Author

ANDY SCERRI is Research Fellow at the Global Cities Research Institute and Globalism Research Centre in the School of Global, Urban and Social Studies, RMIT University, Australia

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Brand Growth Barriers: Identify, Understand, and Overcome Them 2013th Edition

Brand Growth Barriers: Identify, Understand, and Overcome Them 2013th Edition book cover

Brand Growth Barriers: Identify, Understand, and Overcome Them 2013th Edition

Author(s): Ralph Krüger (Author), Andreas Stumpf (Author)

  • Publisher: Springer
  • Publication Date: July 10, 2015
  • Edition: 2013th
  • Language: English
  • Print length: 151 pages
  • ISBN-10: 3642437494
  • ISBN-13: 9783642437496

Book Description

How can a brand – whether products or services, B2B or B2C, big or small – get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide – not only for marketing experts but also for chief executives and responsible parties in sales and controlling. ​

Editorial Reviews

About the Author

Ralph Krüger and Andreas Stumpf were Brand Managers at Procter & Gamble for several years before they founded their own company Advanced Marketing Consulting in Frankfurt in 1999. Together with their team, the authors advise and support numerous national and international enterprises from the consumer goods and finance industries such as Bayer, Beiersdorf, Deutsche Bank, Nestlé, Pepsico, SCA and Wrigley, as well as companies active in B2B marketing and sales such as Bosch or Heraeus Kulzer. The authors’ core competence lies in the systematic development of growth strategies – based on their own brand leadership approach – to generate sustainable growth for brands.

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Brand Growth Barriers: Identify, Understand, and Overcome Them 2013th Edition

Brand Growth Barriers: Identify, Understand, and Overcome Them 2013th Edition book cover

Brand Growth Barriers: Identify, Understand, and Overcome Them 2013th Edition

Author(s): Ralph Krüger (Author), Andreas Stumpf (Author)

  • Publisher: Springer
  • Publication Date: July 1, 2013
  • Edition: 2013th
  • Language: English
  • Print length: 151 pages
  • ISBN-10: 3642371078
  • ISBN-13: 9783642371073

Book Description

How can a brand – whether products or services, B2B or B2C, big or small – get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide – not only for marketing experts but also for chief executives and responsible parties in sales and controlling. ​

Editorial Reviews

About the Author

Ralph Krüger and Andreas Stumpf were Brand Managers at Procter & Gamble for several years before they founded their own company Advanced Marketing Consulting in Frankfurt in 1999. Together with their team, the authors advise and support numerous national and international enterprises from the consumer goods and finance industries such as Bayer, Beiersdorf, Deutsche Bank, Nestlé, Pepsico, SCA and Wrigley, as well as companies active in B2B marketing and sales such as Bosch or Heraeus Kulzer. The authors’ core competence lies in the systematic development of growth strategies – based on their own brand leadership approach – to generate sustainable growth for brands.

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电子书代发PDF格式价格30我要求助
未经允许不得转载:Wow! eBook » Brand Growth Barriers: Identify, Understand, and Overcome Them 2013th Edition