Brand Avatar: Translating Virtual World Branding into Real World Success 1st ed. 2009 Edition

‘A fantastic handbook for navigating the uncharted waters of virtual marketing and branding.’ – Chet S. Ross, Director, SCORE® Arizona District

‘Virtual Worlds and social networks are 21st Century versions of 1960s mind-expanding drugs, but they are expanding more than just the mind. They are restructuring the fundamental emotional DNA of a new generation of consumers. Alycia de Mesa’s new book, Brand Avatar, is an essential primer for all marketers and agencies that need to understand the immersive virtual experiences that are society’s’ most important new frontier.’ – Jack Myers, Author ‘Virtual Worlds: Rewiring Your Emotional Future’& Media Futurist