Wow! eBook
Boo Hoo: A Dot.com Story from Concept to Catastrophe Aladdin Paperbacks and And Baby " and and ed. Edition
Author(s): Ernst Malmsten (Author), Erik Portanger (Author), Charles Drazin (Author)
- Publisher: Random House UK
- Publication Date: June 1, 2002
- Edition: Aladdin Paperbacks and And Baby " and and ed.
- Language: English
- Print length: 385 pages
- ISBN-10: 9780099418375
- ISBN-13: 9780099418375
Book Description
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet startup ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.
Editorial Reviews
Review
“It seems like a tale from a different eon, but the lessons it teaches are timeless.”
“Such a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive, even though they know the story ends in disaster.”
“The engrossing account of how two childhood friends persuaded some of the world’s savviest investors and fashion houses–including Bernard Arnault’s LVMH and the Benetton family–to fund a sports and designer clothing company to the tune of $135 million.”
From the Publisher
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ultimately, how they burned through all the money in just over a year. The rise and fall of boo.com is an insider’s look at the 18 months of euphoria that ushered in the dot.com era.
