Wow! eBook
Bigger isn't Better, Better is Better: Avoiding the pressure for endless growth to build a better business
Author(s): Brad Giles (Author)
- Publisher: Evolution Partners Pty Ltd
- Publication Date: October 8, 2025
- Language: English
- Print length: 182 pages
- ISBN-10: 0648452484
- ISBN-13: 9780648452485
Book Description
Why do so many owners of mid-market companies chase bigger, only to end up further from the life they set out to build?
For decades, business books have urged owners to focus on growth. Yet for many, this undisciplined pursuit of more creates debt, complexity, and stress. What began as a dream of freedom becomes a business that drains their energy and pulls them off course.
In Bigger Isn’t Better, Better Is Better, Brad Giles delivers a complete rethink of how owners build their companies. Drawing on 25 years of experience owning businesses and coaching owner-led companies, and having built over 1,000 strategic plans, he shows why focusing on building better teams, customers, offerings, and financials, then compounding these gains over time, creates stronger businesses and richer lives.
Through practical frameworks and 35 powerful questions, you will learn how to:
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- Build loyal, high-performing teams that stay
- Win customers who trust, return, and advocate
- Create offerings competitors cannot copy
- Strengthen financials with discipline and resilience
- Live with greater freedom through a life created by design
Bigger Isn’t Better, Better Is Better is the essential guide for owners who want to escape the pull of bigger, build a business that grows stronger every year, and reclaim the freedom to live the life they set out to create.
Editorial Reviews
Review
“Every CEO should read this book. Brad Giles delivers a powerful reminder that the true measure of success isn’t size-it’s the discipline of getting better, year after year, building a business that thrives and endures.” – Shannon Byrne Susko – Founder, CEO and Head Coach at Metronomics, Best Selling Author of The M Game, Metronomics, 3HAG Way, and The Metronome Effect
“It’s easy to get caught up in day-to-day operations and miss the forest for the trees. Brad’s book delivers a refreshing perspective to stop chasing bigger and start building better. This isn’t just about the numbers, it’s about designing a business that actually delivers the freedom you set out to create.” – David Jenyns founder SYSTEMology
“Brad Giles delivers a powerful reminder that success isn’t about chasing growth-because growth is a choice, not a requirement. What truly matters is building a business that lasts. This book offers owner-leaders a practical blueprint for continual improvement without the pressure to always get bigger” Kevin Lawrence, Founder at Lawrence & Co, contributing author Scaling Up, author Your Oxygen Mask First, The Four Forces of Growth
“Brad’s new book is the perfect guidance for the changing business landscape! He covers the keys to plan bottom line growth that aligns with my Simple Numbers philosophy and creates a business that has the best of both worlds. It will be a business that is just as great to own as it will be extremely valuable if you ever want to sell!” Greg Crabtree, author of Simple Numbers and Simple Numbers 2.0
“Brad Giles speaks from deep experience with owner leaders. This book reflects the practical wisdom and authenticity he brings as a coach-showing why better, not bigger, is the smarter path” Ian Judson, founder Judsons Coaching and author Executing with Excellence
