Wow! eBook
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Author(s): Bernd H. Schmitt (Author)
- Publisher: Harvard Business Review Press
- Publication Date: 5 Nov. 2007
- Language: English
- Print length: 192 pages
- ISBN-10: 9781422103210
- ISBN-13: 9781422103210
Book Description
Shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. This book helps overcome institutionalized ‘small think’ – the inertia, the narrow-mindedness, and the aversion to risk that block true innovation.
Editorial Reviews
From the Publisher
What other business book discusses the Trojan War alongside Gustav Mahler and MySpace?
