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Beyond Good Company: Next Generation Corporate Citizenship 2007th Edition
Author(s): B. Googins (Author), P. Mirvis (Author), S. Rochlin (Author)
- Publisher: Palgrave Macmillan
- Publication Date: January 28, 2008
- Edition: 2007th
- Language: English
- Print length: 288 pages
- ISBN-10: 1403984832
- ISBN-13: 9781403984838
Book Description
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
Editorial Reviews
Review
'...a practical look at how today's corporations can be a force for good in the world, without sacrificing the bottom line. If you are interested in the world you are going to live in, in the future, this is a book to give you hope.' - Business Executive
About the Author
BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA.
PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.
STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.
