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Basics of Licensing: How to Use Entertainment, Brand & Sports Licenses to Generate Profit, Licensee Edition
Author(s): Greg Battersby (Author), Danny Simon (Author)
- Publisher: Kent Communications Ltd
- Publication Date: 24 Aug. 2012
- Language: English
- Print length: 217 pages
- ISBN-10: 0983096317
- ISBN-13: 9780983096313
Book Description
The second volume of the Basics of Licensing series, this book expands on the various licensing topics examined in the first, but from the contrasting perspective of the licensor or property owner. It provides a comprehensive overview of the unique considerations and steps a licensee should take in securing a license, developing a licensed product, and achieving distribution. The focal points addressed include selecting the right license for a product, best practices in product development, ethics and social compliance of licensing management, and more. In addition to the core commentary, this edition also features new administrative templates and licensing form agreements derived from actual transactions, tailored specifically for the licensee.
Editorial Reviews
About the Author
Gregory J. Battersby is a senior partner in the intellectual property law firm of Grimes & Battersby, LLP, and is the general counsel for the International Licensing Industry Merchandisers’ Association (LIMA). He is the author of more than 25 books, including The Law of Merchandise and Character Licensing. He lives in Westport, Connecticut. Danny Simon built the licensing division for Carolco Pictures, Lorimar Productions, and 20th Century Fox, before opening his own licensing agency, the Licensing Group, Ltd. He has developed successful licensing programs for properties such as Baywatch, MASH, Mortal Kombat, Rambo, and Terminator 2: Judgment Day. He teaches a course on entertainment licensing at UCLA. He lives in Los Angeles.
