Wow! eBook
Bank 3.0- Why banking is no longer somewhere you go, but something you do 2nd Edition
Author(s): Brett King (Author)
- Publisher: Marshall Cavendish International Asia Pte Ltd
- Publication Date: 1 Nov. 2012
- Edition: 2nd
- Language: English
- Print length: 360 pages
- ISBN-10: 9814382124
- ISBN-13: 9789814382120
Book Description
The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, How mobile technology is completely changing the context of banking, How customer advocacy is killing traditional brand marketing, The growth of the ‘de-banked’ consumer who doesn’t need a bank at all; and Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
Editorial Reviews
Review
On the Web and on Mobile, the customer isn’t king- he’s dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice –Gerry McGovern, author of Killer Web Content
About the Author
Brett King is the author of the bestselling book Bank 2.0 (2010) and Branch Today, Gone Tomorrow (Jan 2011) and founder of the world s first mobile direct bank Movenbank. He advises the world s biggest banks on innovation, customer experience and distribution strategy.
