Wow! eBook
The Balanced Scorecard: Translating Strategy into Action First Edition, Eighth Impression Edition
Author(s): Robert S. Kaplan (Author), David P. Norton (Author)
- Publisher: Harvard Business Review Press
- Publication Date: 1 Sept. 1996
- Edition: First Edition, Eighth Impression
- Language: English
- Print length: 336 pages
- ISBN-10: 9780875846514
- ISBN-13: 9780875846514
Book Description
The Balanced Scorecard translates a company’s vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard–financial measures, customer knowledge, internal business processes, and learning and growth–offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.
