Wow! eBook
The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
Author(s): Leland Harden (Author), Bob Heyman (Author)
- Publisher: McGraw-Hill Companies
- Publication Date: June 1, 2002
- Language: English
- Print length: 304 pages
- ISBN-10: 0071406220
- ISBN-13: 9780071406222
Book Description
“From liquidating excess inventory to B2B materials procurement, corporate America has discovered online auctions as a catalyst for redefining old supply-chain relationships and business practices. Most analysts consider them the next big business opportunity. The Auction App details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions.”
