Wow! eBook
Attention Is the New Currency: The Ultimate Guide to Standing Out and Getting Paid on Social Media
Author(s): Marissa Rachel (Author), Shanna Lisa (Author)
- Publisher: BenBella Books
- Publication Date: August 25, 2026
- Language: English
- Print length: 256 pages
- ISBN-10: 1637748809
- ISBN-13: 9781637748800
Book Description
Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field.
But how do you create a lasting platform that can thrive in a swamp of competing content?
A practical guide to smart social media strategy,
Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you:- Identify your niche and authentically connect with your audience
- Stay on top of trends, understand your analytics, and strategically go viral
- Gracefully navigate online hate and create a cancel-proof personal platform
- Establish steady business practices for yourself and healthy, burnout-free boundaries
- Reach out to brands, write winning pitches, and land your dream partnerships
Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.
Editorial Reviews
Review
—Jessii Vee (@JessiiVee)
“This isn’t just for aspiring influencers—it’s a modern guide for anyone trying to find their online community, regardless of whether that’s for a side hustle, nonprofit, social movement, or passion project. This is for people who are ready to reach out and make social media their tool for positive impact.”
“In a world that runs on social media, Marissa and Shanna make it simple to learn how to break through the complex industry to make a name for yourself!”
“Anyone working in or hoping to work in online marketing or content creation should read this book.
Attention Is the New Currency cuts through the noise and shares practical, proven strategies for building an audience. Imagine if I’d had this book when I first started out! How nice that would have been!”—Nina Nelson (@NinaNelson), coauthor of The Clear Skin Diet
“
Attention is the New Currency is the perfect guide for anyone who wants a long-term career in social media. It’s real, actionable, and inspiring—Marissa Rachel and Shanna Lisa are the relatable influencers everyone should learn from!”—Estrella Serrato (@CafecitoconEstrellita), podcast host and founder of Cafecito con Estrellita
“
Attention Is the New Currency is a helpful and motivating tool for existing and aspiring content creators alike. It offers practical, actionable advice on how to find your authentic voice and use it to capture an audience’s attention. The book pulls back the curtain on what it takes to grow and guide your social media platforms with intention and impact.”—Kelleth Cuthbert (@KellethCuthbert), actress and model
“I wish this book existed when I started.
Attention Is the New Currency tells the truth about growth, money, boundaries, and burnout—while actually showing you how to build a platform that still feels like you.”—Randa Nelson (@RandaNelson), Netflix producer and coauthor of The Clear Skin Diet
About the Author
Marissa hosted four seasons of a fashion competition TV show
Ready, Set, Style which aired on the ITV2 Network in the United Kingdom. She has enjoyed partnerships with many of the world’s most recognizable brands, including Disney, Amazon, Twentieth Century Fox, Marvel, Victoria’s Secret Pink, Olay, Always & Tampax, Toyota, Office Depot, and Procter & Gamble. She has also spoken on the TEDx stage and at the United Nations General Assembly, USC School of Cinematic Arts, as well as numerous panels with Google and YouTube. Shanna Lisa is a Brazilian American content creator and artist from Los Angeles and the cocreator of the wildly popular beauty, fashion, and lifestyle YouTube channel she runs with her sister, @MarissaRachel. With over a quarter of a billion YouTube video views, and collectively over 2 million social media followers (from millennials through Gen Z), Shanna keeps her audience inspired with beauty and style tips, local travel and entertainment insights, and plenty of mom humor.Shanna has collaborated with many of the world’s most iconic brands, including Disney, Amazon, Twentieth Century Fox, Marvel, Always & Tampax, Toyota, Office Depot, Airheads Candy, and Procter & Gamble. She has also spoken on the TEDx stage and at the United Nations General Assembly, USC School of Cinematic Arts, as well as numerous panels with Google and YouTube.
