As Long as We Both Shall Love: The White Wedding in Postwar America

“It’s easy to poke fun at the frou-frou, the Bridezillas, and the chocolate fountains. Karen Dunak prefers a more sophisticated undertaking, reading the desire for a lavish wedding as a personal and political statement of the American Dream. She traces the rise of coupledom and the decline in maternal authority and approval of neighbors and relatives to postwar affluence. . . . Dunak’s innovative research ranges from plumbing the personal recollections of the happy couples to the emergence of the public belief that even when a president’s daughter married, it was all about them.” — Elizabeth Pleck,Professor Emerita, University of Illinois, Urbana/Champaign

“Persuasively argues that widespread acceptance of the idea that each white wedding canand perhaps shouldhave at least one element of unique self-expression has insured the continuing popularity of formal weddings. Without the option of some measure of variation, the ‘cookie-cutter’ white wedding would have become a stale and outmoded ritual. Instead, it remains a popular rite whose familiar general contours make it a comfortable and welcoming ceremony for Americans of diverse backgrounds but whose individualized details allow it to express the unique characteristics, interests, and perhaps politics of the couple at its center.” — Katherine Jellison,Ohio University

“Dunaks diverse, interconnected narratives show how the American wedding offers a universal promise of love and happiness while also providing participants with an opportunity to publically perform their values and aspirations. [] Dunaks book is historically illuminating and highly readable. Through the authors account, we see how the weddings malleability has allowed it to endure as a meaningful rite of passage and beloved site of expression and individuality, one that is deeply tied to an ever-changing American culture.” ― Journal of American Culture