Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences

by: Bernstein, Joanne Scheff; Kotler, Philip

Publisher: Wiley(2011/1/19)

Edition: 1

Language: English

ISBN-13: 9780787978440

e-ISBN-13: 9781118046821