Wow! eBook
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas reprint Edition
Author(s): G. Richard Shell (Author), Mario Moussa (Author)
- Publisher: Penguin Publishing Group
- Publication Date: 30 Dec. 2008
- Edition: reprint
- Language: English
- Print length: 320 pages
- ISBN-10: 0143114042
- ISBN-13: 9780143114048
Book Description
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In
The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds."Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -
U.S. News & World ReportEditorial Reviews
Review
"Many motivational books exhort readers to "sell yourself" to bosses and colleagues. This one counsels you to do so with self-awareness, finding a style that suits your strengths and weaknesses. The bottom line: woo wisely." -
Time"A fascinating book about how to pitch for gain and maintain long-term client relationships that are keys to success...Essential reading for anyone trying to get ahead of the pack in our competitive, global marketplace." -Robert Wolf, Former Chairman & CEO of UBS
