Wow! eBook
The Art of Woo: Using Persuasion to Sell Your Ideas
Author(s): Richard Shell (Author)
- Publisher: Capstone
- Publication Date: 15 Aug. 2008
- Edition: 1st
- Language: English
- Print length: 320 pages
- ISBN-10: 1906465223
- ISBN-13: 9781906465223
Book Description
Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits readers best and how they can make the most of their natural strengths. The authors also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo strengthens persuasion skills for readers in business, academia, and other fields involving the use of influence.
Editorial Reviews
About the Author
Mario Moussa teaches at the Wharton School and has since 1998 been the Academic Director of Essentials of Management, one of the school’s flagship executive programmes.
