Wow! eBook
Analysis and Evaluation: 07/08 Edition
Author(s): Wendy Lomax (Author)
- Publisher: Butterworth-Heinemann Ltd
- Publication Date: 11 July 2007
- Language: English
- Print length: 288 pages
- ISBN-10: 0750685018
- ISBN-13: 9780750685016
Book Description
“BH CIM Coursebooks” are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students which can be accessed at any time. Written specially for the Analysis and Evaluation module by the Senior Examiner, this is the only coursebook fully endorsed by CIM that contains past examination papers and examiners’ reports to enable you to practise what has been learned and help prepare for the exam.
Editorial Reviews
Review
“BH CIM Coursebooks are an important learning aid and add value to the delivery our marketing qualifications programmes . they are key to the success for both assignment and exam-based cutrses, offering a logical and clearly defined structure and content” Pat Mani, CIM
