Amway Forever: The Amazing Story of a Global Business Phenomenon

Amway Forever: The Amazing Story of a Global Business Phenomenon chronicles the history of a remarkable retail success story. Founded in 1959 as a way for people to earn extra income selling soap and nutritional supplements, Amway has recently returned to public attention by way of extensive broadcast campaigns, along with a stream of controversies, that have made it office chatter around the nation and around the world.

Despite stalling in the 1980s, in the last decade Amway has increased its export business to include more than eighty countries, generating $9 billion in sales and becoming one of the most profitable and powerful global retailers on earth.So, how did a direct selling company from the Mad Men–age keep pace with today’s tough times, not only finding success,but thriving?

Delving into how innovation—particularly pioneering marketing tactics and sometimes questionable sales strategies—turned the company into an international powerhouse, Amway Forever presents the full story behind this hugely profitable business. Tracing Amway from its early days, through the growing pains of the ’70s and ’80s, and up to its recent reemergence across the globe, the book combines an historic perspective with a contemporary look at how the company has evolved. Offering an unbiased, unflinching look into one of the great business success stories of recent years, the book offers an investigative look at the history of Amway for the first time.

Essential reading for individual investors, business professionals, and anyone interested in learning more about the “American Way” of sales, the book is an unbiased and level-headed examination over the decades of one of the nation’s most remarkable business enterprises.

Engaging and informative, Amway Forever looks at the real story behind how one company overcame the odds to reinvent itself for the twenty-first century.

“Kathryn Jones offers a fascinating look at how two poor Dutch immigrants built a consumer product giant that made them billionaires, but also spawned decades of litigation and controversy.”
—Mark W. Tatge, Eugene S. Pulliam Distinguished Visiting Professor of Journalism, DePauw University

“Unraveling the mysteries of Amway is a job bestleft to the most experienced reporters. Kathryn Jones ismore than up to the task in this revealing story.”
—Bob Mong, Editor, The Dallas Morning News

An unfettered look at Amway’sfirst five decades of innovation

How did a direct selling soap business from the1950s reinvent itself as a $9 billion industry?

On one hand a story of the power of passion, commitment,and innovation, on the other a tale of questionable businesspractices and controversy, Amway Forever is the complete story ofa company that brought together a unique business model withinnovative marketing and advertising campaigns in order tobecome one of the greatest success stories in recent years.

Tracing Amway’s growth from a small startup to an internationalgiant, the book provides a comprehensive look at exactly what Amway’s leaders did to get the company where it is today.

Authored by expert business writer and editor Kathryn Jones, Amway Forever will change your very idea ofwhat is possible in today’s business climate.