Wow! eBook
AI for Marketing: The Consumer Perspective (AI for Everything)
Author(s): Idil M. Cakim (Author)
- Publisher: CRC Press
- Publication Date: July 29, 2026
- Edition: 1st
- Language: English
- Print length: 236 pages
- ISBN-10: 1041135327
- ISBN-13: 9781041135326
Book Description
AI for Marketing: The Consumer Perspectiveexamines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and make decisions, trust remains fragile. This book explains why that gap persists and what it means for marketers trying to reach audiences who are both curious and cautious.
Drawing on proprietary research, global studies and behavioral science, the book maps the key barriers marketers must navigate: concerns about accuracy, authenticity, privacy, loss of control and systemic biases. It also identifies the consumer segments most open to AI-enabled products and messaging, including caregivers, multilinguals, sustainability enthusiasts and personalization seekers.
The book offers marketers practical guidance on designing AI-powered experiences that are credible, equitable and human-led. It shows how trust can be built into every touchpoint – from onboarding and data exchange to content creation and customer service – and why doing so is essential for adoption and long-term loyalty.
Editorial Reviews
Editorial Reviews
Review
“Essential reading for scholars and practitioners, Idil Cakim’s book provides critical insights for organizations seeking to implement human-centered marketing strategies in the age of AI. Grounded in rigorous research, she identifies key AI adoption gaps that explain the often contradictory consumer behavior marked by simultaneous embrace and resistance. Her findings offer a roadmap for developing responsible and effective strategies that integrate AI.”
Katja Schroeder, Assistant Program Director and Senior Lecturer, Columbia University, School of Professional Studies, Technology Management
“As a marketing executive, I found this book to be a practical guide to practically everything AI. The author holds your hand and guides you through the trends of AI, the guts of AI, the roots of AI, the future of AI across all demographics and behaviors. AI for Marketing is educational, informative and accessible. I recommend it as a resource for any business professional who wants their very own GPS to show how to smartly and effectively navigate the present and the future with AI.”
Rachel Kessler, Founder, Kessler Communications, LLC
“An insightful, human-centric exploration of AI’s initial impact across our cultural and economic landscape, and a strategically-vital roadmap to understanding AI’s current and future potential to unlock transformation in business, science and the human experience. Cakim has at once shifted my perception of AI from uncertainty to optimism.”
Tara Glazer, Head of Marketing, Fresh Taste Produce Inc.
About the Author
Idil M. Cakimis the founder of Iris Flex, an insights and strategy firm. A seasoned researcher with leadership experience at Audacy, Nielsen, Golin and Burson, she speaks widely on technology, communication and media. Her work examines how innovation transforms audience behaviors and reshapes brands and industries.
