Author(s): Kaj Johansson (Author), Peter Lundberg (Author), Robert Ryberg (Author)
Publisher: Wiley
Publication Date: 8 Nov. 2011
Edition: 3rd
Language: English
Print length: 400 pages
ISBN-10: 0470907924
ISBN-13: 9780470907924
Book Description
The fully revised edition of the most comprehensive and up-to-date reference on print production
All graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production,Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more.
A practical reference to keep at your fingertips, this new edition:
Covers the entire production process, from conception to manufacturing to archiving
Covers new topics, such as variable data printing, sustainability, large/wide format printing, inks, and color management
Is full color throughout, with updated images and screenshots
Includes sidebars offering design tips, troubleshooting hints, and key points to consider for every stage of design
Delivering information that reflects all aspects essential for understanding the ins and outs of digital printing, A Guide to Graphic Print Production, Third Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.
Editorial Reviews
Review
Select Guide Rating
From the Inside Flap
The fully revised edition of the most comprehensive and up-to-date reference on print production
All graphic designers and illustrators must be familiar with the steps involved in preparing their work for publication. Now completely revised to reflect the latest technology and trends, A Guide to Graphic Print Production,Third Edition is the complete guide to the entire process of print production, from the early stages of conception and planning, to the technical stages of manufacturing and off-press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, color management, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, legal issues, environmental issues, and more.
A practical reference to keep at your fingertips, this new edition:
Covers the entire production process, from conception to manufacturing to archiving
Covers new topics, such as variable data printing, sustainability, large/wide format printing, inks, and color management
Is full color throughout, with updated images and screenshots
Includes sidebars offering design tips, troubleshooting hints, and key points to consider for every stage of design
Delivering information that reflects all aspects essential for understanding the ins and outs of digital printing, A Guide to Graphic Print Production, Third Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.
From the Back Cover
A Guide to Graphic Print Production, 3rd Edition
Print production requires designers be familiar with graphic design, typography, illustration, editing, workflow management, materials, proofing, mechanical and photographic outputs, prepress processing, paper, color, manufacturing, and distribution. A Guide to Graphic Print Production 3rd Edition covers all steps in the print production process with detailed explanations supported by informative sidebars and full-color illustrations. The new Third Edition is fully updated to reflect all aspects of digital printing and the most current technologies. New and improved information covered includes variable data printing, sustainability, large/wide format printing, inks, and color management.
About the Author
KAJ JOHANSSON, PETER LUNDBERG, and ROBERT RYBERG all hold master’s degrees in graphic arts technology from the Royal Institute of Technology in Stockholm, Sweden. They each have more than twenty years of experience managing printing, prepress, and web design production companies and studios. Together they run Kapero AB, a company that consults on the production of marketing communications for the advertising and graphic arts industries.
Wow! eBook
