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Advertising and Reality: A Global Study of Representation and Content
Author(s): Amir Hetsroni (Author, Editor)
- Publisher: Bloomsbury Academic
- Publication Date: 18 Oct. 2012
- Edition: Illustrated
- Language: English
- Print length: 272 pages
- ISBN-10: 1441170006
- ISBN-13: 9781441170002
Book Description
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Editorial Reviews
Review
As one who has been in the business as well as a teacher, I believe this is a book for both educators and practitioners to have on their shelves. The global perspectives are valuable and the list of authors and their backgrounds helps frame the points of view expressed. Our thanks to Amir Hetsroni for compiling this resource. — Neal M. Burns, University of Texas at Austin
[Advertising and Reality] is extremely profound and should be well-received by its readers. — Janelle Applequist, Pennsylvania State University ―
International Journal of CommunicationGraduate students studying advertising as well as faculty teaching the subject should find this volume of interest. Summing Up: Recommended. Graduate and research collections. — E. Applegate, Middle Tennessee State University ―
CHOICEAbout the Author
Amir Hetsroni is an associate professor in the school of communication at Ariel University Center, Israel. A study published in 2008 in the Journal of Advertising listed Dr. Hetsroni among the one-hundred most prolific authors in advertising scholarly journals over the last decade.
