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Advertising International: The Privatisation of Public Space
Author(s): Armand Mattelart (Author), Michael Chanan (Translator)
- Publisher: Routledge
- Publication Date: 17 Oct. 1991
- Edition: 1st
- Language: English
- Print length: 260 pages
- ISBN-10: 0415050642
- ISBN-13: 9780415050647
Book Description
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Editorial Reviews
About the Author
Armand Mattelart
