Advanced Google AdWords 3rd Edition

The most complete guide to Google AdWords, now fully updated

The best-selling AdWords book on the market has been fully updated. Advanced Google AdWords, Third Edition, is the ultimate guide to Google’s dominant ad platform. This book teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns.

Updates to the book include information on Google’s platform, including changes to the campaign structure, bid modifiers, and the latest ad extension updates. Expert author Brad Geddes draws from his personal experience as an Advanced AdWords Seminar leader to show you how you how to implement advanced PPC campaign techniques.

• Master how to craft and test winning ads
• Discover how to easily research keywords and find what match types to use
• Learn how to increase your quality scores to save money
• Use the AdWords Editor to create thousands of keywords and ad copy configurations
• Uncover advanced bidding strategies to make your account more profitable
• Develop successful account organizational strategies
• Learn how to best design and test landing pages
• Spice up your text ads with Ad Extensions
• Learn how to expand your advertising reach with the Google Display Network
• Explore new ways to manage and grow your AdWords account

Praise for Advanced Google AdWords 3rd Edition

“Brad gets it! He has a wealth of hands-on experience and shares it freely. If you want to drive and convert Google AdWords traffic, you need to read this book—now!”
—Tim Ash, CEO of SiteTuners, author of Landing Page Optimization, chairperson of Conversion Conference

“When it comes to Google AdWords, Brad Geddes is one of the top minds in the business.”
—Danny Sullivan, Founding Editor, Search Engine Land

“Think you know PPC? Think again. Geddes continues to confound the industry with new revelations of techniques and practices that WILL change your campaigns for the better. Advanced Google AdWords 3rd Edition contains new, detailed, and clear examples never seen before. The sooner you open the book, the sooner you’ll see results. Buy it for your entire team.”
—Michael Stebbins, CEO, Market Motive Training Institute

The best-selling AdWords book on the market has been fully updated. Advanced Google AdWords, Third Edition, is the ultimate guide to Google's dominant ad platform. This book teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns. Updates to the book include information on Google's platform, including changes to the campaign structure, bid modifiers, and the latest ad extension updates. Expert author Brad Geddes draws from his personal experience as an Advanced AdWords Seminar leader to show you how you how to implement advanced PPC campaign techniques.

• Master how to craft and test winning ads
• Discover how to easily research keywords and find what match types to use
• Learn how to increase your quality scores to save money
• Use the AdWords Editor to create thousands of keywords and ad copy
• configurations
• Uncover advanced bidding strategies to make your account more profitable
• Develop successful account organisational strategies
• Learn how to best design and test landing pages
• Spice up your text ads with Ad Extensions
• Learn how to expand your advertising reach with the Google Display Network
• Explore new ways to manage and grow your AdWords account

"Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability."--Chris Sherman, Executive Editor,Search Engine Land"Brad's book is a powerful combination of deep insight and simple prescriptions that will help anyone, from AdWords novice to seasoned pro, get more clicks and make more sales."--Howie Jacobson, Ph.D., author of Google AdWords For DummiesBrad Geddes is one of the few people in the PPC world that I trust to deeply know the facts, communicate them clearly, and add value with insights that save time and/or money. This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results."--Craig Danuloff, Founder, ClickEquations