Wow! eBook
25 Most Dangerous Sales Myths:
Author(s): Stephan Schiffman (Author)
- Publisher: Adams Media
- Publication Date: June 4, 2004
- Language: English
- Print length: 128 pages
- ISBN-10: 9781593370145
- ISBN-13: 9781593370145
Book Description
In his latest edition to the highly successful 25 Sales Skills series, Americas #1 corporate sales trainer, Stephan Schiffman, debunks the 25 most popular myths that cost salespeople money every day. By avoiding these myths and knowing the truth behind them, salespeople will improve their pitch and strengthen their sales calls.
For too long, salespeople have been lead astray by these dangerous “urban legends” of sales. The 25 Most Dangerous Sales Myths uncovers the truth behind such misconceptions as:
· Gimmicks “warm up” cold calls
· The customer is the enemy
· Always try to outsmart the buyer
· Everyone is a prospect
· Always work on closing the deal
Schiffmans simple, direct, easy-to-apply advice provides surefire strategies to win more sales every time, using methods that have trained thousands of top-notch salespeople worldwide.
Editorial Reviews
About the Author
Bestselling author Stephan Schiffman founded D.E.I. Management Group in 1979 and has since led his company to become one of the nation’s fastest growing sales training companies. A leader in motivational and sales training, he is a certified management consultant who has trained and consulted with a wide range of international corporations, including IBM, AT&T, Motorola, Sprint, and CIGNA. Schiffman has written over 50 books, which have sold well over six million copies internationally and have guided generations of salespeople through their career challenges. His articles are published frequently in publications such as The Wall Street Journal, The New York Times, Sales and Marketing Management, Personal Selling Power, Corporate Travel Magazine, and INC. magazine. Mr. Schiffman divides his time between managing D.E.I., selling, training, consulting, and product development. He continues to serve as a frequent guest on national radio and television shows, including CNBC’s Smart Money, Minding Your Business, Steals and Deals, and Money Talk.
