Wow! eBook
21st Century Business Series: Entrepreneurship 2nd edition
Author(s): Cynthia Greene (Author)
- Publisher: South Western Educational Publishing
- Publication Date: 22 Feb. 2010
- Edition: 2nd edition
- Language: English
- Print length: 192 pages
- ISBN-10: 0538740639
- ISBN-13: 9780538740630
Book Description
The 21ST CENTURY BUSINESS SERIES is an innovative instructional program providing instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several Learner Guides in the Series to form one-semester or two-semester courses. The individual Learner Guides can also be used as enhancements to more traditional business courses or to tailor new courses to meet emerging needs. The design and content of each Learner Guide in the 21ST CENTURY BUSINESS SERIES is engaging yet easy for students to use. The content focuses on providing opportunities for applying 21st skills while enabling innovative learning methods that integrate the use of supportive technology and creative problem solving approaches in today’s business world. The ENTREPRENEURSHIP LEARNER GUIDE covers today’s most relevant business topics including the role of entrepreneurship in the global economic recovery. Information on marketing functions to reflect the latest Marketing Standards identified by the Marketing Education Resource Center is included as well as topical data on how to conduct research and the important value of research as a part of entrepreneurship.
Editorial Reviews
About the Author
Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.
