101 Ways: How NOT to Do Business: The Entrepreneur's Guide to Avoiding Expensive Mistakes, Dangerous Myths and Uncomfortable Truths

A field guide for founders and the people who run the business for them.

Most business books tell you what to do. This one starts with what you're probably doing wrong, right now, this quarter, in the part of your business you avoid looking at.

101 Ways: How NOT to Do Business names 101 specific, avoidable mistakes — the ones that repeat at every scale, from two-person startups in Indore to thousand-person enterprises in Mumbai. Each mistake gets a clear statement, a story that makes it memorable, the underlying reason it happens, the real cost across six dimensions, and a better alternative.

What you'll find inside:

• 101 named mistakes with Indian context stories
• Six cost dimensions: Money, Time, People, Customers, Risk, Opportunity Cost
• M/B/D tags: Misconception, Bad Behaviour, Difficult Decision
• Honest Tests at the end of every entry
• Practical rules you can apply this quarter

Written by four operators with a combined 80+ years across technology, marketing, sales, and AI — as employees, founders, advisors, and investors. They've sat on every side of the deal and the dashboard.

The 101 Ways Business Library — learn from what goes wrong before it goes wrong.