Wow! eBook
100 Great Innovation Ideas
Author(s): Howard Wright (Author)
- Publisher: Marshall Cavendish International (Asia) Pte Ltd
- Publication Date: 15 Dec. 2011
- Language: English
- Print length: 224 pages
- ISBN-10: 9814351229
- ISBN-13: 9789814351225
Book Description
Companies that fail to innovate will, like prehistoric dinosaurs, eventually disapper from the face of the earth. This book contains 100 great innovation ideas, extracted from the world s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each innovation idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.
Editorial Reviews
From the Author
This book is based on over 25 years experience working in the Innovation field in the UK and US, both as an employee and as a consultant. The tools, techniques and case studies are all from actual experiences and have been refined and tested over time. Much of the material in the book has been developed by he author for particular situations and or clients and aims to provide the reader with an opportunity to try many new ways of thinking.
About the Author
Howard is a thought leader in the field of innovation, having actively worked in the area for the last 15 years. He has held a number of senior roles in corporate innovation both in the UK and the US.
He has also held consultancy roles in the UK, leading an innovation network of 40+ FTSE 100 companies and he has also run his own Innovation consultancy.
A published author on Innovation (`Ten Step to Innovation Heaven’) he is also a frequent international conference speaker and Internet blogger. Howard is passionate about Innovation and Technology and particularly their integration in and impact on society and business. He initially trained as a photographer before moving on to become an engineer finally placing his career firmly in the path of strategy and innovation in the corporate arena.
