
Positioning the Brand: An Inside-Out Approach
Positioning the Brand: An Inside-Out Approach Author(s): Rik Riezebos (Author), Jaap Van Der Grinten Publisher: Routledg...

Positioning the Brand: An Inside-Out Approach Author(s): Rik Riezebos (Author), Jaap Van Der Grinten Publisher: Routledg...

Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation Author(s): Mac Andrews (Author), Roy Langmaid ...

Destination Profit Author(s): Rita V. Bailey (Author), Scott Cawood (Author) Publisher: Davies-Black Publication Date: 1...

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit Author(s): Guy Kawasaki (Author) Publisher: ...

Generative AI: Navigating the Course to the Artificial General Intelligence Future Author(s): Martin Musiol (Author) Pub...

The Echo of Battle: The Army’s Way of War Author(s): Linn (Author) Publisher: Harvard University Press Publication Date:...

The New Strategic Brand Management: Advanced Insights and Strategic Thinking 5th Edition Author(s): Jean-Noël Kapferer (...

If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity Author(s): Rob Adams (Author) P...

The Strategic Planning Workbook 2nd Edition Author(s): Neville LAKE (Author) Publisher: Kogan Page Publication Date: 2 J...

War and Power: Who Wins Wars―and Why Author(s): Phillips Payson O'Brien (Author) Publisher: PublicAffairs Publicati...